What is branding?

For businesses, branding is the process of creating a strong, positive perception of their business, products and services through the consistent use of a logo, design and mission statement throughout marketing messages.

Can this process be translated into personal branding? Very!

You see, branding is much more than a tactic used by well-known companies; Creating a personal brand can help you achieve your goals and advance your career. Whether you’re looking for a CFO job or another position atop the corporate ladder, read on to find out how you can stand out from the crowd in the job search (and in the workplace) by creating your own brand.

This infographic was created by Michael Page,  assistant construction manager jobs